O bag: the contemporary, innovative Italian brand that has revolutionised the world of handbags and more.The company was founded in 2009, based on the idea of Padua-based entrepreneur Michele Zanella to create the first&nbsp;&ldquo;modular&rdquo;&nbsp;watch consisting of an interchangeable mechanism and silicone strap. In 2010,&nbsp;&ldquo;O clock&rdquo;&nbsp;was presented at Milan&rsquo;s International Furniture Fair. Fun, colourful and affordable, the watch was soon distributed worldwide. The success of&nbsp;&ldquo;O clock&rdquo;&nbsp;encouraged the entrepreneur to develop other accessories with the same innate feature: modularity. Thus,&nbsp;O bag&nbsp;was born in 2012. The first ever fully modular bag, it soon became a hit with the female audience and established itself on the international fashion market. O bag&nbsp;became an instant&nbsp;CULT: more than 6 million pieces were sold in just one year, allowing the company to register revenues for more than EUR 25 million. Modularity became the hallmark of the brand, which soon began to develop many other models of handbags and watches and to expand its range of fashion accessories in collaboration with prestigious Italian designers:&nbsp;&ldquo;O sun&rdquo;&nbsp;sunglasses,&nbsp;&ldquo;O hug&rdquo;&nbsp;purses,&nbsp;&ldquo;wallets&rdquo;&nbsp;,&nbsp;&ldquo;O shoes&rdquo;&nbsp;and&nbsp;&ldquo;O slippers&rdquo;, and homeware such as the&nbsp;&ldquo;O joy&rdquo;&nbsp;lamps and the&nbsp;&ldquo;O eat&rdquo;&nbsp;lunch boxes. Every O bag features the characteristic letter&nbsp;&ldquo;O&rdquo;, symbolising the three fundamental elements of the brand philosophy:&nbsp;ONE, ORIGINAL, OWN.

O bag

Rosado

OBAG COMPOSED OBLO' PINK SMOKE PINK SMOKE

Naranja

COMPOSED OBAG MINI LONG HANDLE BURNED

COMPOSED O BAG MOONY BIG BUBBLE

WATCH O CLOCK GREAT FUCHSIA

Dorado

O CLOCK GREAT WHITE

Negro

WATCH O CLOCK GREAT WHITE

Multicolor

O CLOCK GREAT CAPRI BLUE

Rojo

WATCH O CLOCK GREAT RED

O CLOCK GREAT BLACK/YELLOW/WHITE

O CLOCK GREAT AMARANTH

Violeta

WATCH O CLOCK GREAT MELANZANA

Gris

WATCH O CLOCK GREAT ROCK

Verde

O CLOCK GREAT OLIVE

O CLOCK GREAT ANTIQUE GREEN

WATCH O CLOCK GREAT OLIVE

O CLOCK GREAT ATLANTIC

O CLOCK GREAT VIOLET

WATCH O CLOCK GREAT IRIS BLUE

WATCH O CLOCK GREAT VIOLET DESATURATED

COMPOSED OBAG MINI LONG HANDLE HEART AMBER

COMPOSED OBAG MINI LONG HANDLE HEART FUCHSIA ROSE

COMPOSED OBAG MINI LONG HANDLE HEART BORDEAUX

COMPOSED OBAG LONG HANDLE HEART SABBIA

COMPOSED OBAG MINI LONG HANDLE HEART BLACK

Azul

OBAG COMPOSED OBLO' BLUE LAKE BLUE LAKE

COMPOSED CLOSURE O BAG VIENNA RIVERSIDE

Silver

COMPOSED FLAP O BAG PARIS PEARL PLATINUM

COMPOSED FLAP O BAG PARIS FUCHSIA ROSE

COMPOSED OBAG MINI SHORT RHOMBUS HANDLE AND BAG TWEED BOUCLE

OPOCKET EVA COMPOSED FLAP BAG BLUE LAKE

COMPOSED OBAG LONG HANDLE AMBER

OPOCKET COMPOSED FLAP VELVET DESIGN PINK SMOKE

COMPOSED OBAG LONG HANDLE TIP RIVERSIDE

COMPOSED OBAG BAG VELVET DESIGN LIME

COMPOSED OBAG EDGE BLACK

COMPOSED WALLET O HALF WALLY BIG BUBBLE

Beis

COMPOSED O BAG BOWLY SAND

COMPOSED O BAG BOWLY BLACK

COMPOSED SHOULDER O BAG GLAM BISCUIT

COMPOSED LONG HANDLE O BAG MINI BURNED

COMPOSED O BAG LIPS NAVY BLUE

COMPOSED OBAG MINI LONG HANDLE TIP AND BAG TWEED BOUCLE' RIV

COMPOSED OBAG LONG HANDLE TIP AND BAG TWEED BOUCLE' RIVERSID

COMPOSED OBAG LONG HANDLE HEART FUSCHIA ROSE FUCHSIA ROSE

OPOCKET COMPOSED FLAP BAG FIBER LAPIN REX BLACK

OPOCKET COMPOSED CIRCULAR LOGO FLAP BLACK

OPOCKET COMPOSED CIRCULAR LOGO FLAP FUCHSIA ROSE

COMPOSED OBAG LONG HANDLE HEART FUCHSIA ROSE

COMPOSED OBAG MINI SHORT HEART HANDLE AMBER

COMPOSED OBAG MINI SHORT HEART HANDLE FUCHSIA ROSE

COMPOSED OBAG MINI SHORT RHOMBUS HANDLE BLUE LAKE

COMPOSED OBAG MINI VELVET DESIGN LIME

COMPOSED OBAG LONG HANDLE FUCHSIA ROSE

COMPOSED O BAG MOONY AMETHYST

COMPOSED SHORT HANDLE O BAG MINI BURNED

COMPOSED OBAG LONG BLUE LAKE

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