To celebrate Otrium's 2022 Impact Report, we're shining the light on brands rated Conscious by Good on You. Through our collaboration with Good on You, a leading independent rating organisation, we aim to empower our customers to shop responsibly. Good On You assess brands on three key areas, people, planet, and animal welfare. Today, we look into the captivating story of Alchemist, a conscious-rated brand that has been making waves in the fashion industry.
A Journey of Impact and Ethical Fashion
Alchemist's story began 18 years ago when Caroline Mewe founded the brand with a vision to merge fashion and ethical business practices. Inspired by her upbringing on a small northern island in the Netherlands, Caroline believed that fashion could be both stylish and ethically made. Right from the start, Alchemist embraced environmentally friendly materials and ethical production practices, setting an example for the industry.
With their eyes set on the future, the brand has set progressive goals for the next five years. They are determined to expand their conscious practices by incorporating more eco-friendly materials and striving for greater transparency in their supply chain. Alchemist actively engages in community initiatives and forms partnerships to promote responsibility in the fashion industry.
Alchemist's Achievements and Future Goals
Alchemist courageously introduced responsibility into fashion, combining beauty and ethics. By using environmentally friendly materials, reducing waste, and implementing ethical production practices, Alchemist set a new standard for conscious fashion. Today, they continue to push boundaries and challenge the status quo.
Looking ahead, Alchemist aims to further improve their conscious practices by incorporating even more eco-friendly materials and production methods. The brand is committed to expanding supply chain transparency and ensuring the ethical sourcing of materials. They will actively engage in community initiatives and partnerships to drive conscious practices in the fashion industry.
Our partnership
The partnership between Alchemist and Otrium is a powerful force driving sustainable fashion forward. Alchemist leverages Otrium's advanced technology and marketing tools to efficiently manage inventory and reach a broader customer base. By collaborating with Otrium, Alchemist avoids excess inventory and respects minimum order quantities, demonstrating their commitment to social responsibility and fairness. Moreover, Otrium's platform elevates Alchemist's brand visibility, attracting conscious consumers and promoting responsibility. This partnership goes beyond numbers and sales—it is about making a genuine impact and driving positive change within the industry.
Otrium's technology and marketing tools enable Alchemist to effectively manage inventory and connect with new customers, reducing waste and maximising revenue. The increased exposure and brand awareness among a larger customer base contribute to Alchemist's impact. Otrium's marketing and promotional efforts drive traffic and sales to Alchemist's products. By relying on Otrium's expertise in selling excess stock, Alchemist can focus on their core business activities while reaching a broader audience.
Alchemist's extraordinary journey exemplifies the transformative power of sustainability in the fashion industry. With a fearless combination of fashion and ethics, they inspire others to challenge the norms and embrace responsible practices. Together with Otrium, Alchemist shapes a future where conscious business practices and style coexist harmoniously, proving that fashion can be both.